To celebrate Giving Tuesday, FEED and Rothy joined forces to tackle waste and combat childhood hunger. They transformed leftover thread from Rothy's factory into a special collection of handbags, with a shared objective of minimizing waste during production.
Moreover, 15% of the proceeds from these limited-edition bags will be donated to No Kid Hungry, an organization dedicated to eradicating childhood hunger in the United States. By using Rothy’s guidelines, I created consistent brand elements such as a lead generating waitlist page to expand their email list, a newsletter launch, and a direct landing page to the exclusive collection, along with social media assets to promote this initiative.
Photography by Rothy's & FEED