In my role as a graphic designer, I collaborated closely with the creative director to develop a diverse range of brand assets for packaging. Our primary focus was to effectively communicate our brand's core mission, which centers around the belief that food is a fundamental human right. Through our customers' purchases, we were able to donate over 126 million meals, underscoring our commitment to making a positive impact.
The brand assets I created encompassed various elements, including mailers, poly bags, and product packaging. Each of these components adhered to FEED's brand guidelines, allowing us to establish a consistent visual identity. Our aim was to ensure that every visual element reflected FEED's warm, organic, and modern aesthetic, creating a cohesive and engaging experience for our audience.