Discover SEKKISEI, a renowned Japanese skincare brand that draws its inspiration from ancient Asian herbal traditions, known for their remarkable ability to hydrate and illuminate the skin. In my role as a designer, I played a central role in spearheading the Save the Blue campaign. My role involved shaping the collection page, crafting stunning web assets, and weaving our message into impactful email marketing content.
The heart of the Save the Blue campaign beats to protect the endangered coral reefs of Okinawa prefecture—an ongoing mission since 2009. A substantial portion of the proceeds generated during the SAVE the BLUE campaign goes toward supporting vital environmental conservation efforts and nurturing educational initiatives.