My main goal was to give The Grey Dog, a beloved café in the West Village, a fresh new look. I designed a logo that captures the store owners' unique personality and instantly grabs attention. The logo has a contemporary yet timeless feel, appealing to both loyal customers and newcomers. I also created stylish stationery prints like business cards and letterheads to enhance the brand experience. And to add some magic, I crafted captivating animations that tell the store's story and create a deeper connection with the audience. This project is a labor of love, aiming to create an exciting and revitalized chapter for The Grey Dog, where cherished memories are made and new ones are formed.